Revenue without profit
Most business owners work hard, generate revenue, and still feel broke. The money comes in — and disappears just as fast.
Profit by design
Murrell Bookkeeping guides you through the Profit First methodology — a proven cash management system that allocates profit before expenses, so your business is built to sustain and grow.
What Profit First Coaching Delivers
Your revenue is growing. Your profit isn’t keeping up.
They wonder: Why is there never enough money left over? Am I paying myself enough? How much should I set aside for taxes? Can I afford to hire? Why does revenue keep increasing but cash still feels tight?
At Murrell Bookkeeping Services, we don’t just help you understand your numbers — we help you use them to make better financial decisions.
Profit First Cash Flow Coaching provides a structured approach to managing cash flow, improving profitability, and creating greater financial confidence using the Profit First Method developed by Mike Michalowicz.
We implement a system that guarantees profit on every dollar — giving you financial freedom, reduced stress, and a business built to sustain itself.
— Murrell Bookkeeping · Certified Profit First Professional
Challenges
Problems We Solve
Sound familiar? These are the payroll challenges we most commonly help business owners overcome.
PROFIT FIRST FRAMEWORK
Our Profit First Coaching Framework
A structured approach to organizing cash flow, improving profit habits, planning for taxes, and strengthening long-term financial discipline.
Bank Account Structure & Allocation Setup
Profit is not an event — it’s a habit.
We help establish the foundation of the Profit First system by creating a bank account structure that separates profit, owner pay, taxes, and operating expenses.
- Establish dedicated Income, Profit, Owner’s Compensation, Tax, and Operating Expense accounts
- Determine appropriate Target Allocation Percentages (TAPs)
- Create a consistent allocation schedule
- Align the account structure with your business goals
- Eliminate single-account cash flow confusion
Revenue Allocation & Cash Flow Discipline
Every dollar earns a job before it’s spent.
Profit First creates intentional spending habits by allocating income into specific purposes before expenses occur.
- Implement Profit First allocation percentages
- Conduct Instant Assessments to identify improvement opportunities
- Manage spending within available operating funds
- Reduce unnecessary operating expenses
- Establish a quarterly profit distribution habit
- Improve cash flow visibility and control
Tax & Owner Pay Allocations
Ensure funds are consistently set aside for taxes and owner compensation before operating expenses consume available cash.
We help business owners consistently allocate funds for taxes and owner compensation, creating a sustainable cash flow system that supports both the business and the owner.
- Establish dedicated tax reserve accounts
- Create separate owner pay allocation accounts
- Build a predictable owner compensation system
- Reduce year-end tax surprises
- Allocate profit and owner distributions intentionally
- Improve cash flow visibility and financial confidence
- Coordinate with your tax professional as needed
Ongoing Coaching & Profit Optimization
Profit First is a journey, not a one-time fix.
As your business evolves, your allocation percentages and cash flow strategy should evolve as well.
- Monthly or quarterly coaching sessions
- Review and refine Target Allocation Percentages (TAPs)
- Monitor cash flow performance
- Identify profitability improvement opportunities
- Adjust the system as revenue grows
- Maintain accountability toward profit goals
What Makes Profit First Different
Profit First creates financial structure before the money is spent — not after.
Profit Comes First
Traditional cash flow often treats profit as whatever is left over. Profit First allocates profit intentionally before operating expenses are paid.
Clear Bank Account Structure
Instead of keeping everything in one account, funds are separated for profit, owner pay, taxes, and operating expenses so cash is easier to manage.
Better Spending Discipline
The system helps business owners make spending decisions based on available operating funds, not total cash in the bank.
Ongoing Accountability
Profit First is not just a setup. It works best with regular review, adjustment, and guidance as revenue and business needs change.
“We’re not just here to manage your books — we’re here to be your partner.”
With over 18 years of expertise, our women-led team is dedicated to delivering personalized financial solutions that go beyond the basics.
Bank Recommendation
Looking for a bank built for Profit First?
We recommend Relay to our Profit First clients. Relay lets you open up to 20 checking accounts under one login, making it simple to set up the dedicated Income, Profit, Tax, and Operating Expense accounts the system requires. No monthly fees, no minimums.
Learn more about Relay →A Strategic Financial Partner
A Clearer Way to Manage Profit, Cash Flow, and Owner Pay
At Murrell Bookkeeping Services, we help business owners move beyond simply tracking income and expenses.
Through Profit First coaching, we help you create a practical cash management system that prioritizes profit, supports better decision-making, and gives every dollar a clear purpose.
Our goal is simple: to help you build healthier money habits, reduce financial stress, and create a business that supports both growth and profitability.
Profit First Assessment
We review your current cash flow, spending patterns, and financial habits to understand where your money is going and where improvements can be made.
Account Structure Guidance
We help you set up a clear Profit First account structure so your income can be intentionally divided for profit, owner pay, taxes, and operating expenses.
Allocation Planning
We guide you in creating realistic allocation percentages based on your current business numbers, so the system feels manageable and sustainable.
Cash Flow Review
We review your cash flow regularly to help you stay aware of spending, upcoming obligations, and opportunities to improve profitability.
Ongoing Coaching Support
We provide continued guidance, accountability, and financial clarity as you build stronger money habits and apply the Profit First method in your business.
FAQ
Common Questions About Profit First Coaching
Profit First is a cash management methodology that allocates a percentage of every deposit from an Income account into dedicated accounts: Profit, Tax, Owner’s Pay, and Operating Expenses before bills are paid.
Profit First Coaching works best when paired with accurate, up-to-date bookkeeping. While we welcome standalone coaching clients, we strongly recommend — and can provide — bookkeeping services to ensure your allocation system is built on reliable numbers.
Coaching sessions can be conducted monthly, quarterly, or semi-annually, depending on the needs of your business. We’ll help determine the right schedule based on your current setup, cash flow, and financial goals.
Yes. Profit First can often be integrated with your current banking setup. If your existing bank does not support the account structure needed, we can recommend a better setup or tools like Relay, which allows you to open multiple checking accounts without monthly fees. This makes it easier to separate funds for profit, taxes, owner’s pay, operating expenses, and other key allocations.